R2 - CENTER

CONTACT RETAILER

Good morning / afternoon / evening. I am from Sixth Sense Research. It’s an independent market research company, which conducts studies on many topics of interest and benefit to consumers. We are currently doing one such survey among retailers like you on Geyser category. Could you spare some time to participate in the interview? Thank you.

SECTION A – INITIAL SCREENING

RQ - Which is the type of store ?

Q1 - Can you please tell me the list of products / items that you currently stock / sell in your outlet?

Q2 - Which of these best describes your business ownership?

Q3 - Please take a look at this card and tell me which of these best describes your role in the business

Q4 - What Geyser Brands do you used to ever sell / stock?

Q5 - What Geyser Brands do you regularly stock these days? PROBE : ANY OTHERS ?

Q6 - Please tell me NAME OF MOST SELLING BRAND. Provide me the ranking in order of 1 to 3 from top selling to least selling brand of geysers.

Q7 - Please tell me geyser brands which most prefer to stock

Q8 - Please tell me geyser brands which consider to stock and do not reject.

Q9 - Please tell me geyser brands which are not willing to stock

Q10 - Based on your overall experience with this company, to what extent would you recommend to other dealers / friends / associates who are in the white goods selling business?

SECTION SELLING ADVOCACY

Q11 - What aspects of a product/brand do you emphasize to customers during the sales process? (Price, Features, Energy Efficiency, Warranty)

Q12 - Do you notice any customer preference patterns brands? If yes, please elaborate.

Q13 - What motivates you to advocate certain brands to customers?

SECTION C – EVALUATION ON SPECIFIC PARAMETERS

Q14 - SAY: Importance Question. There are a number of aspects relating to broad dimensions like the product range, service support etc that are important in the partnership between channel partners like you and geyser manufacturers. Within these broad dimensions are various component aspects, which constitute them. While thinking of the broad dimensions, I will read out the component aspect under them one by one. Then look at this card and indicate which of these is most important and provide Rank 1 to Rank 3

There are no right or wrong answers and we are just looking for your opinion.

Q14a - Satisfaction Question. Through this question, we would like you to rate these brands on the extent to which you are satisfied with their performance on the component aspect of each of the broad dimensions.

That is – to what effect do they satisfy your expectations on these aspects? Please remember to answer with respect to your interactions and perceptions regarding each of them..

Q15 - What all are the important parameters when we talk about companies products.. Is it quality or range or meeting customer needs or launches or frequency of new launches ?

Q16 - What all are the important parameters when we talk about ordering and logistics like clarity of documentation, time to deliver the products, accuracy of quantity or informing you about out of stock product etc.?

Q17 - What all are the important parameters when we talk about commercial aspects like timely information from company about policy, reconciliation of accounts on regular basis by company, credit extended to you, timely payment of claims etc.

Q18 - What all are the important parameters when we talk about service aspects like ease of accessing company people, timeliness of response of company,support given by finance department / sales department in resolving issues etc.

Q19 - What all are the important parameters when we talk about company sales personnel like frequency of visits, courtesy, participation of management in discussion forum, ability of sales promotor to display product features, engage with customers etc.

Q20 - What all are the important parameters when we talk about marketing support like availability of POP/ brochures, outdoor ads, TV ads, outside shop display units, quality of training to your staff, frequency of training provided etc.

Q21 - Now I’m going to read out a number of statements and I’d like to know which of these white good brands do they apply to. I would like your impressions of these brands based your dealing with them. There are no right or wrong answers, we are only interested in your opinion.

Q22 - Clear picture of shop front including brand board

Start rear camera Start front camera Take Image

Q23 - Interviewer name